"In the indie world, it’s been a trend to obscure your message— it’s happened more and more recently, with the whole lo-fi movement and rediscovery of reverb. People over-use effects to cover up what they’re trying to say. To me, that feels really noncommittal. It’s like pretending that you’re apathetic about something, even if you care about it. It’s about being afraid, really. That’s the problem with the culture. There’s not anyone that’s just saying, ‘This is what I am, and here it is.’"
— Frontman Chris Chu talks to us about changing his band’s name from the Morning Benders to Pop Etc and the state of indie culture.