"It wasn’t so much a strategy as it was a decision to say ‘fuck it.’ I wanted everyone to hear it before they had a chance to read about it. But you can’t look at this as a business model for other people— the only reason it was possible for us is because the record is so fucking ill. If you’re gonna do something that’s that annoying, you have to be able to back it up."
— Chromatics leader Johnny Jewel talks about releasing the excellent 2012 album Kill for Love immediately after it was completed in our latest feature interview.
